Saturday, January 14, 2017

Top 5 Website Creator Mistakes

Building a site with a website creator is fun and easy to do. It takes very little time and effort to build a website in this manner. However, there are some pitfalls that are easy to fall into when you use a website creator. This is because they are so easy to use it can be difficult to remember that your site needs to be professional and unique, as well as easy to navigate. Here are the top five website creator mistakes that you should avoid at all costs.

1. Not making the site unique. A website builder offers hundreds of templates for you to choose from. Unfortunately, these same templates are being used by thousands of people every day. In order to keep your site professional and unique, you need to change the template slightly. Choose a different color scheme. If possible, make a unique color scheme by choosing individual colors for your font and backgrounds. This way your site is somewhat unique from the thousands of others using the templates.

2. Not using keyword rich titles for your pages. Some site builders will automatically name a page "Page 2" or something similar. Other website creators name the page after the heading you put in the title. The name or title of the page in the navigational tools and buttons should be keyword rich and descriptive. This is necessary both for your site to be professional as well as for your site to be found in search engines.

3. Not changing graphics. You might choose a template that you like because the graphics match your business or website goals. However, this is detrimental to the professionalism of your site because thousands of other people will have the same graphic. Instead, change the graphics in the template to original graphics that you create yourself or purchase from the internet. This way your site is professional and unique. Title the graphics with keywords to further optimize your site for search engines.

4. Not giving enough information. It is easy to build a website with a website creator in a matter of minutes, but you won't be providing much information in the process. Information is important to keep your visitors long enough to buy something from your site. Keyword rich content is also important for getting higher placement in the search engines.

5. Not keeping it simple. Too many graphics, colors in the fonts, hard to read font styles, and similar design mistakes are not as easy to make when you use a site builder, but they still crop up. You want your site to look cool, but you also want to make sure that the design doesn't take away from the goal of the website. If something is too flashy, many visitors will not stick around long enough to buy something.

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