Saturday, January 14, 2017

How to Build a Website that Sells

With website builders anyone can build a website, but you need to know how to build a website that sells in order to be successful in your online business. Remember that your website is your store front, and should be professional and welcoming. If it is not, you will not keep visitors very long, certainly not long enough to buy anything. There are a number of mistakes you can make that will keep people from buying at your site. On the other hand, there are also many key elements to a website that sells successfully.

The first mistake many people make is in the layout. Your layout should not be too complex, nor should it be so simple that it does not look professional. A website builder usually has many templates that are in between, and will work for your site. If your layout is too complex, people will be confused by your site and give up navigating it before they buy anything. If your layout is too simple, people may feel that your site is not professional, and they may even think that it is a scam.

The second mistake people make is in content. You should have more content than a simple about us description, home page, and product descriptions. You should offer informative content that is useful to your visitors, shows your knowledge of your industry, and compliments the products and services you provide on your site. This will not only help customers feel at ease with your site, but it will also help get your site into the search engines where buyers can find your site.

After content, one of the biggest elements to how to build a website that sells is learning about shopping carts. You need to have a shopping cart on your site in order to process orders. However, the shopping cart should be professional in appearance as well as easy to use by the customer. It should also be use for you, the seller, because if you cannot easily access orders and process payments you will lose buyers. More importantly, if a visitor cannot easily navigate your shopping cart system, they will give up and buy from someone else.

There are several things you can do to learn how to build a website that sells. The best place to start is the websites of your competitors. These websites will show you what you should and should not do with your own website. You can also do some market research, asking potential customers, friends and family members what they like and dislike about similar websites. This will give you some great ideas as to what to include or avoid in your own site.

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