Saturday, January 14, 2017

Why Your Architecture Firm Needs a Website CMS

Architects might be capable of designing stunning buildings and cities, but web design generally isn't their forte. One common mistake that architects make when building their own websites is not using a CMS, or content management system.

A CM Sis a computer program that allows you to publish, edit, and modify content from a central interface, making the website management process more flexible and streamlined. With a CMS, you could easily edit your website from the convenience of your office or work site. Below are some of the advantages of using a CMS for your architecture firm's website.

Handle Ongoing Website Maintenance on Your Own

Say goodbye to the days of paying your webmaster a steep hourly fee to upload new images to your online architecture portfolio or edit content on your website. CMSs tend to be intuitive and easy to use. No technical knowledge is required to use a CMS, so virtually anyone in your office can use it to update your site.

Only you know exactly how you want your website to look and what you want it to say.The good news is that a CMS gives you direct control of your website and allows you to add new pages, blog posts, images, videos, etc. with greater ease. CMSs enable you to make changes practically in real-time, so you can update your website as needed and continually improve its effectiveness.

Ease of Collaboration

A CMS can streamline collaboration and workflow at your architecture firm. For example,if you want several staff members to contribute blog posts to your website, you could create accounts for each of them and have them upload their posts directly to the blog. A CMS also facilitates the process of editing and approving blog content from different authors before it gets published.

Update Your Project Portfolio Whenever You Want, Wherever You Want

A CMS with a built-in portfolio module enables you to easily update images, videos,and descriptions of your projects, so you're not at the mercy of your web master's schedule. Having the ability to quickly and easily update your portfolio is essential to ensuring that your site remains up-to-date. Fresh, relevant content also improves your website's search engine visibility and gives visitors a reason to come back to your website again and again.

Effective SEO

SEO,or search engine optimization, is vital to the success of your architecture firm's website because it boosts your site's search engine visibility and helps you attract qualified leads. When you have a CMS with built-in SEO features, on-page SEO tasks like adding title tags and description tags and optimizing content for target keywords are a piece of cake.

From WordPress to Drupal, open-source CMSs abound. However, open-source CMSs aren't robust enough to meet the unique requirements of architects because they have disparate plug-ins and modules that don't work harmoniously together. That's why the web design & development pros at efelle media have created a powerful, all-in-one CMS called FusionCMS, which has complementary modules that do the following:

·Website content management

·Services pages organized by category with built-in SEO

·Easily searchable portfolio with images, videos, and descriptions

·Staff bios with printable PDFs

·Testimonials& case studies

·Mobile-specific website

·Display one or all locations on your site in an attractive fashion

·Send and track branded email newsletters

·Blog with categories, multiple users, and photo galleries


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