Saturday, January 14, 2017

The Building Blocks

Overview

This quick guide will get you the core ingredients that you need to launch your website with only 30 minutes of your effort. It's that easy! The good thing about this guide is that anyone, whether you are a website guru or a novice, can follow the steps at any time and in any order.

The guide is concise and only includes what you NEED to know to get your website up and running. If you need additional information, you may contact the author for expensive yet free advice.

Let me tell you how I got this guide together and why it is a self exemplary one. After conceptualising the idea of creating the guide, I scratched some notes in a text editor, then I put together all the content in a word application on my BlackBerry. I then transferred the content to a desktop publisher (similar to Microsoft Word), reviewed and crafted the steps carefully. I then followed these steps to the tee, to get this very website up. From getting a domain name and a web host to populating the site with content, I did it the exact way with this guide. You can do it too - it took me only 30 minutes!

This guide will use LiveSpring as a model company that provides web hosting and domain name registration. Examples will refer to LiveSpring Media.

Budget

You will need to budget for the following:

a. Domain Name (US$14.50) This is a yearly fee for your domain name, e.g. yourbusinessname.com. That's what people will use from anywhere to access your website.

b. Hosting Fee ($7.95 (monthly) or $5.50x12 (yearly)). This fee will take care of your rental charges for the hosting of your website. For the world to see your site at the domain name you chose, it must be hosted on a "web server" provided by your web host. That's what you pay for: the space, and for them to maintain the server so your website stays up.

Website Content

As cells are to living organisms, so is content to your website. If you don't know what you are putting on your website as yet, you may as well quit this guide from now. Without content, your website is lifeless. Search engines will ignore it, and while some will return to check if you have published any content since, people (who usually have more sense than search engines) would never come back. But who would want to erect an empty website anyway? Practically noone. But there is another dimension of content, whereas if it is useless, the effect is just the same. You therefore must consider having content and that it is useful to your intended visitors. This is the first and last rule of creating any website. Whatever it is about.

Of course, some websites are just tools or applications, and as such one wouldn't necessarily go looking for content at first.

To illustrate this, let's do a quick case study. Consider https://cvmkr.com/ - a web application that allows you to create an online CV, store it and make it available to employers. As a job seeker, when you visit this site, all you are interested in is that some employer might see your CV. That's what you think now. But you are dead wrong. What if one day you need to get some help? Then you would turn to look for documentation on the site that is suppose to offer some kind of guidance. If you can't find that, I would bet my gas money that you would lambast such website, even if it comes with a useful tool for free, as it does now.

The point then is that even as there are several different purposes for a website, they all need to have content in some shape or form. Closer to the end of this guide, you will learn more about good practices where website content and delivery are concerned.

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